The FOODSERVICE APME Story

Decades of excellence

With over 100+ years of combined experience, FOODSERVICE APME is a premium food solutions provider delivering high quality food and client needs to impeccable standards throughout Asia and the Middle East.

We offer professional food service expertise and a solid, synergized distribution network in six different countries and fourteen cities.

We have built a solid reputation by providing our customers with world-class consultation, products and service designed to grow their business at every level.

FOODSERVICE APME has an unparalleled network in Asia Pacific and the Middle East. It currently operates in Cambodia, Hong Kong, Singapore, Thailand, the United Arab Emirates and Vietnam.

“ We are 1 company in 6 countries and 14 cities. We use our passion for great food, our unrivaled logistics network and our dedication to great service to build ever-stronger relationships with our partners. Our passion is to be the leading food service provider across Asia Pacific and the Middle East. “

Louis Lin
CEO, FOODSERVICE APME

Our Timeline

Siam Food Servicelaunches, to source and supply premium products and ingredients with efficiency, and world-class standard food safety and supply chain
1984
Indoguna Lordlycommences business as one of the first premium food importers and distributors in Hong Kong1987
Indoguna Singapore commences business as one of the first premium food Importers and distributors in Singapore1993
Indoguna Dubai commences business as one of the first premium food importers and distributors in UAE with distribution across the GCC countries2005
Indoguna Vina Food Service commences business with distribution networks in Ho Chi Minh and Hanoi cities2012
Indoguna Cambodia commences business with distribution networks in Phnom Penh and Siam Reap2017
Siam Food Services opens in Bangkok and is established as a prominent leader in Thailand food service channels
1984
Fully acquired and owned by Siam Makro Public Company Limited
2005
Pattaya branch established as second branch outside Bangkok
2009
Established Phuket branch to serve high demands of Food Service from hotels and restaurants as tourist destination
2012
Chiang Mai branch established and catered for northern region. Incorporated as part of
2017
Siam Food Services represents more than 70 International Food Brands, and distributes more than 2000 product items
2020
Indoguna Lordly founded in Hong Kong to distribute gourmet foods from Europe to leading 5-star hotels, airlines, clubs and retail stores
1987
Lordly is the first food distributor of gourmet frozen bakery dough in Hong Kong to assist clients in their drive to increase efficiency and business
1994
Lordly establishes Just Meat, the first store in Hong Kong to specialize in fresh meat and poultry free of added hormones and antibiotics
2005
Lordly expands to Macau and begins distribution to major international hotels and entertainment venues
2007
Lordly becomes part of
2017
Establishes its own full butchery and meat processing and packing facility in Hong Kong to deepen service offerings to customers
2018
Indoguna Singapore started its business
1993
Indoguna Singapore purchased Senoko property with production and cold storage facilities
1995
Indoguna Singapore purchased the adjacent property and increased its production capacity and cold storage facilities
2007
Indoguna Singapore purchased its 3rd property, and now houses a state-of-the-art production plant with cold storage facilities, reaching 5,500 square meters
2011
Indoguna Singapore becomes a part of
2017
Celebrates 27 years of the world’s finest produce, supplying the world’s finest food across the island
2020
Indoguna Dubai LLCopens in the UAE. The company builds a diverse client base in the Gulf Cooperation Council (GCC)
2005
Launch of Carne Meats & Masterpiece ranges by Indoguna. Both ranges are 100% Halal and crafted by our own team of expert butchers
2016
MAXZI.ae opens. The retail and e-commerce arm of Indoguna Dubai LLC caters to the growing demand for natural food products amongst UAE consumers
2016
Indoguna Dubai LLC becomes part of
2017
MAXZI The Good Food Store opens in the Al Shafar Investment Building
2018
Launch of Arlene brand, an innovative range of 100% Halal plant-based ready meals and products, co-created by chefs and inspired by favorite meat dishes from around Asia and the Middle East
2020
Vina Siam Food Ltd. opened its head office in Ho Chi Minh2012
Opened a branch in Hanoi to cater to our growing customers2014
Launched Ocean Gems, the first House Brand by Indoguna in Vietnam
2015
Renamed to Indoguna Vina Food Service Ltd., Co. and became a part of
2017
Launched the Da Nang Distribution Center
2019
Launched e-commerce website MAXZI.vn
2021
Indoguna Cambodia’s grand opening day in February 2018 at Raffles Le Royal Hotel
2018
Ocean Gems by Indoguna products range is available for trade customers in Cambodia
2018
Carne Meats Raw launches, a collaboration with farmers in Cambodia committed to raising animals with no added antibiotics or hormones
2019
Purpose built and state-of-the-art temperature controlled warehouse and office space opens in Phnom Penh
2020
Launch of Indoguna Cambodia butchery & meats processing facility2020
Carne Meats Raw launches in several supermarkets such as Makro and Chip Mong
2020

Our Heritage

Foodservice APME is part of the Siam Makro Group

Siam Makro Public Company Limited is Thailand’s largest member-based wholesale center, in business since 1988 under the brand “Makro”, operating through 143 stores, employing over 16,000 people and catering to over 3.3 million registered members in Thailand, Cambodia, Myanmar, China and India. Makro follows a customer-centric strategy with a focus on product development.

Customers get access to the best prices, along with unmatched quality and hygiene, owing to Makro’s emphasis on controlling end-to-end processes. With multiple store formats like Makro Classic stores, Makro Food Service stores, Siam Frozen, and Siam Food Service, Makro caters to the diverse needs of its business customers. Siam Makro continuously works towards always upholding their motto of being ‘Your Trusted Partner’.

What's New

FOODSERVICE APME Newsletter Issue 3

Check out FOODSERVICE APME's third newsletter, launch in July 2021. This edition highlights for management messages on how we are resilient. And the way we adapt our business in new normal.
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FOODSERVICE APME Newsletter Issue 1

Check out FOODSERVICE APME’s inaugural newsletter, launched in 2020, the quarterly newsletter will feature our business news and company wins!
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FOODSERVICE APME Newsletter Issue 2

Check out FOODSERVICE APME’s second newsletter, dated March 2021.  This edition highlights new launches, new wins and some of our fantastic FSAPME colleagues.
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MAKRO Sustainability
Report 2018

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MAKRO Sustainability
Report 2019

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MAKRO Sustainability
Report 2020

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Our Values

Our people take these set of values and run with it.

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