With over 100+ years of combined experience, FOODSERVICE APME is a premium food solutions provider delivering high quality food and client needs to impeccable standards throughout Asia and the Middle East.
We offer professional food service expertise and a solid, synergized distribution network in six different countries and fourteen cities.
We have built a solid reputation by providing our customers with world-class consultation, products and service designed to grow their business at every level.
FOODSERVICE APME has an unparalleled network in Asia Pacific and the Middle East. It currently operates in Cambodia, Hong Kong, Oman, Singapore, Thailand, the United Arab Emirates and Vietnam.
Our Timeline
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Siam Food Service
launches, to source and supply premium products and ingredients with efficiency, and world-class standard food safety and supply chain
1984 -
Indoguna Lordly
commences business as one of the first premium food importers and distributors in Hong Kong
1987 -
Indoguna Singapore
commences business as one of the first premium food Importers and distributors in Singapore
1993 -
Indoguna Dubai
commences business as one of the first premium food importers and distributors in UAE with distribution across the GCC countries
2005 -
Indoguna Vina Food Service
commences business with distribution networks in Ho Chi Minh and Hanoi cities
2012 -
Indoguna Cambodia
commences business with distribution networks in Phnom Penh and Siam Reap
2017 -
Indoguna Muscat
commences business as one of the first premium food importers and distributors in Oman
2023
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Indoguna Cambodia’s
grand opening day in February 2018 at Raffles Le Royal Hotel
2018 -
Ocean Gems by Indoguna products range is available for trade customers in Cambodia
2018 -
Carne Meats Raw launches, a collaboration with farmers in Cambodia committed to raising animals with no added antibiotics or hormones
2019 -
Purpose built and state-of-the-art temperature controlled warehouse and office space opens in Phnom Penh
2020 -
Launch of Indoguna Cambodia butchery & meats processing facility
2020 -
Carne Meats Raw launches in several supermarkets such as Makro and Chip Mong
2020
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Indoguna Dubai LLC
opens in the UAE. The company builds a diverse client base in the Gulf Cooperation Council (GCC)
2005 -
Launch of Carne Meats & Masterpiece ranges by Indoguna. Carne Meats is a range of charcuterie, sausages and breakfast strips crafted in UAE, while Masterpiece is a range of Asian specialties and dim sum treats. Both ranges are 100% Halal and crafted by our own team of expert butchers
2016 -
MAXZI.ae opens. The retail and e-commerce arm of Indoguna Dubai LLC caters to the growing demand for natural food products amongst UAE consumers
2016 -
Indoguna Dubai LLC becomes part of
2017 -
MAXZI The Good Food Store opens in the Al Shafar Investment Building
2018 -
Launch of Arlene brand, an innovative range of 100% Halal plant-based ready meals and products, co-created by chefs and inspired by favorite meat dishes from around Asia and the Middle East
2020
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Indoguna Lordly
founded in Hong Kong to distribute gourmet foods from Europe to leading 5-star hotels, airlines, clubs and retail stores
1987 -
Lordly is the first food distributor of gourmet frozen bakery dough in Hong Kong to assist clients in their drive to increase efficiency and business
1994 -
Lordly establishes Just Meat, the first store in Hong Kong to specialize in fresh meat and poultry free of added hormones and antibiotics
2005 -
Lordly expands to Macau and begins distribution to major international hotels and entertainment venues
2007 -
Lordly becomes part of FOODSERVICE APME
2017 -
Establishes its own full butchery and meat processing and packing facility in Hong Kong to deepen service offerings to customers
2018
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Indoguna Singapore
started its business
1993 -
Indoguna Singapore purchased Senoko property with production and cold storage facilities
1995 -
Indoguna Singapore purchased the adjacent property and increased its production capacity and cold storage facilities.
2007 -
Indoguna Singapore purchased its 3rd property, and now houses a state-of-the-art production plant with cold storage facilities, reaching 5,500 square meters
2011 -
Indoguna Singapore becomes a part of
2017 -
Celebrates 27 years of the world’s finest produce, supplying the world’s finest food across the island
2020
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Siam Food Services
opens in Bangkok and is established as a prominent leader in Thailand food service channels
1984 -
Fully acquired and owned by Siam Makro Public Company Limited
2005 -
Pattaya branch established as second branch outside Bangkok
2009 -
Established Phuket branch to serve high demands of Food Service from hotels and restaurants as tourist destination
2012 -
Chiang Mai branch established and catered for northern region. Incorporated as part of
2017 -
Siam Food Services represents more than 70 International Food Brands, and distributes more than 2000 product items
2020
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Vina Siam Food Ltd.
opened its head office in Ho Chi Minh
2012 -
Opened a branch in Hanoi to cater to our growing customers
2014 -
Launched Ocean Gems, the first House Brand by Indoguna in Vietnam
2015 -
Renamed to Indoguna Vina Food Service Ltd., Co. and became a part of
2017 -
Launched the Da Nang Distribution Center
2019 -
Launched e-commerce website MAXZI.vn
2020
Our Heritage
Foodservice APME is part of the Siam Makro Group
CP Axtra Public Company Limited is Thailand’s largest member-based wholesale center, in business since 1988 under the brand “Makro”, operating through 143 stores, employing over 16,000 people and catering to over 3.3 million registered members in Thailand, Cambodia, Myanmar, China and India. Makro follows a customer-centric strategy with a focus on product development.
Customers get access to the best prices, along with unmatched quality and hygiene, owing to Makro’s emphasis on controlling end-to-end processes. With multiple store formats like Makro Classic stores, Makro Food Service stores, Siam Frozen, and Siam Food Service, Makro caters to the diverse needs of its business customers. Siam Makro continuously works towards always upholding their motto of being ‘Your Trusted Partner’.