So this supermarket chain was a great location to launch our new range of 100% Halal premium charcuterie, called Carne Meats Air-Dry. Launched in Spinneys with 7 new SKU, this new range of 100% Halal charcuterie is made by our specialist butchers, using the best-quality meat. It has no artificial flavorings, no trans-fat and no added MSG.
Charcuterie is cured or prepared meat marinated in different mixes of natural herbs and spices, and air-dried in the traditional European way. Air-drying takes time. It’s a slow process to make good charcuterie. But we do it because the flavor is better this way. Carne Meats Air-Dry is naturally intensely flavored. It’s great to eat with bread and Middle Eastern dips like hummus. It’s also great with cheese and fruit.